You Have The Power... You Arrange The Words...The Art Of Arraging Words In A Sentence.

In Chapters Nine and Ten, Heinrich talks mainly about controlling the mood and optimism. How in the world can you gain control of the mood? “A good persuader doesn’t merely express her own emotions; she manipulates the feelings of her audience.” By gaining control of your audience feelings or emotions, you have all the power to manipulate them.

How do you gain control of emotions? There is just one simple key word. A word has the power you want to give it. You determine the strength of a sentence. “Words can indeed act like a drug.” Meaning, depending on how you put words together and make something sound, is equivalent to the effect. Depending on the drug you take, you get different outcomes. The same thing happens with the combinations of words you put together. You can make a sentence as powerful as you want it.

“The more vividly you give the audience the sensations of an experience, the greater the emotion you can arouse.” The more you use words that identify the audience, the more susceptible they become feeling sympathy, therefore weakening their strength of standing up for what they believe. The stronger the drug, the greater the outcome. You decide which word, or drug you are going to feed the audience, to obtain your goal.

So, which way is the best to stir up emotions? As Aristotle says “One of the most effective mood changers is a detailed narrative.” Therefore, when you recreate a dramatic exaggerated scene, making the others see it through your shoes, they are being exposed to another point of view, which most likely they hadn’t thought about. This makes them doubt their opinion, making them more gullible to believe your point. I can agree totally with this technique, for I have used anecdotes or real life stories to impact others. The result is always positive.

An anecdote is so powerful, it drills the audience’s attention, and makes them empathize or sympathize with the situation. This being the key, to changing their point of view. I have used this tool, and I can say it has always worked, because you make your audience hear what you want them to hear, playing with their mind. Therefore, arranging certain words in the right order can give you amazing results. Know how to lay your words right and you are set to win.