The Right Time: At The Right Place: The Right Combination!

“It must have been egregious; Mom was not the joking type.”
Egregious: Conspicuously bad or offensive

Chapter twenty one is all about patience and timing. It mentions Kairos all over the place. So, really what is kairos? This quote explains it very clearly,” A person with kairos knows how to spot when an audience is most vulnerable to her point of view, and then exploit the opportunity.” This is exactly the main point of this chapter, it is finding the audiences weak point and then using rhetoric to accomplish the goal. When is the time right? It is when there is a time of uncertainty, change or need. You can figure this out by the mood and when you challenge the audience beliefs making them doubt. This is when your time to shine comes in to brainwash them and make them believe your point of view.

“When the evidence challenges the commonplace, beliefs begin to migrate, and you have a persuadable moment.”

When, you can get your audience to doubt or to open themselves to other points of view you have done a huge step forward, now they are more vulnerable to what you are telling them. This is the time to persuade for, everything they gather is processed and analyzed not just ignored. It is the moment to take action.

The key of this technique is timing. For example it can get as obvious as when you want to ask you parents for money, you aren’t going to ask them while they are view your horrible report card. You might ask them after showing them an accomplishment you are really proud of, or even when they have a lot of money in their wallet. By doing this you increase the chances of them giving you or not giving you money.
To every occasion there is a time and place accordingly. By learning to identify the perfect timing we can reach immense desires.

In Chapter twenty two it talks mainly about medium. When Heinrich talks about medium he means mainly the appropriate for the situation. “The medium can make or break a persuasive moment.” This shows the importance of choosing the right medium.
In other words, you have to watch out for saying the right thing in the right time. This is the recipe to succeed while persuading someone.