Fiding Our Identity

When I look at this logo, which now identifies Colombia worldwide I get this positive vibe. As you can see the technique as using red which contrast great with white. Red is the color which most appeals and catches the attention of the human eye.

When sorting out this logo, I not only see a heart, for it’s no ordinary heart, it is a unique dancing heart. It transmits to me the happiness and the passion there is in Colombia. Also by using the word passion, which is a very strong word and is very similar in English and Spanish, people feel the strength of it, and stirs up emotions of happiness, passion, and excitement. It is slowly becoming a commonplace worldwide, therefore changing the reputation Colombia had for many years. As you can read in my Juan Valdez blog entry, it is fully explained.

This powerful symbol represents all the beauties and honors of Colombia. If you want to know more about Colombia and all its attributes, watch this short yet concise video about Colombia. (http://www.youtube.com/watch?v=pXtvGsYS0UM&feature=related)

This symbol, mainly uses the ethos technique, it is all about the reputation of Colombia and its Colombians. It is used to transfer the message of how Colombians are full of passion, for they are happy hardworking, honest people. Just by using the word passion in italics with the exclamation, it makes me feel the excitement and the optimistic view they want the world to see.

Also, pathos is used by displaying the heart. The heart is a worldwide symbol recognized everywhere as love. It portrays many different points, for example how Colombia is a country full of love and caring people, also how Colombia has many valuable resources and people that make others feel the love Colombia deserves amongst many others. It is a symbol you can deduce however you want, yet it holds only for positive interpretations. This symbol exposes the uniqueness of this country for, there are many amazing things you can’t imagine, you can’t find anywhere but in Colombia.

This campaign is a trademark, which is selling Colombia and its beauty worldwide. It has done an excellent job and slowly, but surely we will finally get the positive attention we deserved a while ago With the use of pathos and ethos Colombia is beginning to flourish, and swimming out of all the negative gossip Colombia was once talked about.

This logo is very optimistic, therefore transmitting only the positive vibe we want the world to see.